About Us
At Strategix Asia, our mission is deeply personal.
We bridge the gap for SMEs with expert guidance and personalized strategies. Committed to integrity and confidentiality, we help optimize your business value. Discover how we support your goals.
Founder’s Message
At Strategix Asia, our mission is deeply personal because we’ve experienced these challenges firsthand. Traditional M&A firms focus solely on large corporations, leaving SMEs underserved. We are dedicated to bridging this gap with tailored M&A solutions, from valuation and marketing to negotiation and closing. By unlocking the hidden value of your business, we aim to create a positive impact on both your business and the families it supports. Let’s secure the legacy you’ve worked so hard to build for yourself and your loved ones.
Ethan Lim
Founder, Strategix Asia
Our Vision
Our Values
Integrity
Expertise
Leveraging deep industry knowledge and experience to provide insightful advice.
Confidentiality
Respecting the privacy of our clients and ensuring the secure handling of sensitive information.
Client-Centricity
Focusing on the unique needs and goals of each client to deliver tailored solutions.
Authenticity
Providing genuine, direct, and no-nonsense advice that is practical and effective.
Efficiency
Ensuring resources are used effectively without waste.
The Strategix Team
Executive Operations
Ethan Lim and Nickson Ng lead Strategix Asia’s executive team, driving deal origination and execution across the SME landscape. With deep transaction experience and a hands-on approach, they guide clients through valuation, structuring, negotiations and closing, ensuring every mandate is executed with precision and aligned to long-term business goals.
Ethan Lim
Founder & Managing Director
Nickson Ng
Principal Consultant
Marketing
Anne Bagaipo oversees corporate branding, marketing and public relations, ensuring Strategix Asia’s positioning and communications reflect the firm’s values and vision.
Anne Bagaipo
Marketing & Communications Specialist
Advisory Partner
Andrew Er, Managing Director of Quantum Health Singapore, President of Australian Alumni Singapore, and Asia Regional Councillor for Chartered Accountants ANZ, provides strategic insight and advisory support to enhance Strategix Asia’s business development and operational execution.
Andrew Er
Senior Advisor to Strategix Asia
Ethan is the Founder and Managing Director of StrategixAsia, where he leads client engagements across acquisitions, exits, and capital raising for SMEs in Asia. With over a decade of experience spanning investment management, banking, and M&A advisory, he brings a pragmatic, financially grounded approach to dealmaking—helping business owners unlock value and prepare for strategic growth or succession.
His career spans senior roles in investment firms, international banks, and advisory practices, giving him a well-rounded perspective on both the investor and founder sides of transactions. He has advised on deals across healthcare, consumer, logistics, and B2B services, and is recognized for balancing commercial strategy with execution discipline.
Ethan is equally committed to supporting the SME community, serving as an Executive Council Member of the Teochew Chamber of Commerce, a mentor with Voice of Asia’s IIEAD Programme, and a grassroots leader in Punggol Shore.
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Leadership and Community Affiliations:
- Platinum Member, Association of Small & Medium Enterprise
- Executive Council Member, Teochew Chamber of Commerce
- Grassroots Executive Committee, Punggol Shore – Suncress RC
- Mentor, Voice of Asia, IIEAD Programme
- Bachelor’s Degree (Honours) in Business Administration from Nanyang Technological University of Singapore
Nickson joined StrategixAsia as Principal Consultant in 2025, bringing over six years of experience in M&A, capital raising, and structured finance. He has advised founders and corporates on transactions across healthcare, consumer, real estate, and logistics sectors.
Known for his execution focus, he supports clients through every stage of the deal process, translating complex structures into clear, practical strategies that enable confident decision-making.
Before joining StrategixAsia, Nickson was with KPMG Singapore’s Deal Advisory practice, where he worked on mid-market transactions involving both equity and debt structures. He holds a Bachelor of Science (Honours) in Real Estate Finance from the National University of Singapore.
Anne drives StrategixAsia’s marketing, branding, and communications strategy. She manages the firm’s LinkedIn presence, service brochures, and client-facing materials, ensuring that the way StrategixAsia presents itself resonates with founders, corporates, and partners.
With a strong sense of human empathy and relatability, Anne approaches branding and communication with people in mind. She oversees the development of public presentation decks and external messaging, making sure StrategixAsia is perceived as clear, credible, and approachable to business owners and stakeholders.
Competencies:
- Branding & positioning
- Marketing communications
- Digital content strategy
- Human-centered storytelling
- Corporate identity management
Andrew is a seasoned investor and business leader with over two decades of experience across finance, healthcare, and corporate development in Asia. He has led investments and board-level initiatives spanning private equity, venture capital, IPOs, and strategic growth, with a particular focus on hospitals, healthcare groups, and regional enterprises.
As Managing Director of Quantum Health Singapore, Andrew combines investment acumen with hands-on leadership, guiding companies through expansion, transformation, and value creation. His dual perspective—as both investor and operator—enables him to provide pragmatic insight into scaling and succession.
At StrategixAsia, Andrew strengthens the firm’s leadership by bringing boardroom-level perspective, institutional investor credibility, and deep healthcare expertise. He enhances the team’s ability to advise founders on growth and exit strategies with the rigor expected by global investors while remaining grounded in the realities of SME ownership.
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Leadership Affiliations:
- Managing Director, Quantum Pharma
- President, Australian Alumni Singapore (AAS)
- Asia Regional Councillor, Chartered Accountants ANZ (CA ANZ)
- Fellow Chartered Accountant (Australia & Singapore)
- B.Com Accounting & Finance, University of New South Wales