About Us

At Strategix Asia, our mission is deeply personal.

We bridge the gap for SMEs with expert guidance and personalized strategies. Committed to integrity and confidentiality, we help optimize your business value. Discover how we support your goals.

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Founder’s Message

Imagine pouring your heart and soul into a business for 30 years, like my father did with his interior design and construction company. When he retired, he didn’t realize the true value of his business and ended up giving it away. This common issue among SME owners affects not just their livelihoods but the futures of their entire families.

At Strategix Asia, our mission is deeply personal because we’ve experienced these challenges firsthand. Traditional M&A firms focus solely on large corporations, leaving SMEs underserved. We are dedicated to bridging this gap with tailored M&A solutions, from valuation and marketing to negotiation and closing. By unlocking the hidden value of your business, we aim to create a positive impact on both your business and the families it supports. Let’s secure the legacy you’ve worked so hard to build for yourself and your loved ones.

Ethan Lim
Founder, Strategix Asia

Our Vision

Strategix Asia aims to be the leading SME M&A consultancy in the Asian market, known for our seamless customer experience and high-quality service. We are dedicated to aligning our strategies with your business goals to achieve mutual success.
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Our Values

Integrity

Upholding the highest ethical standards in all transactions.

Expertise

Leveraging deep industry knowledge and experience to provide insightful advice.

Confidentiality

Respecting the privacy of our clients and ensuring the secure handling of sensitive information.

Client-Centricity

Focusing on the unique needs and goals of each client to deliver tailored solutions.

Authenticity

Providing genuine, direct, and no-nonsense advice that is practical and effective.

Efficiency

Ensuring resources are used effectively without waste.

Meet The Team

Ethan Lim

Founder

Ethan is the driving force behind Strategix Asia, spearheading ideas and strategies for successful M&A. With over 10 years of experience in banking, finance, M&A and business exits, he brings a practical and numbers-driven approach to dealmaking. 

Nickson Ng

Principal Consultant

Nickson was formerly at KPMG Deal Advisory for 6 years and worked across several business units: M&A Due Diligence, Structuring and Corporate Finance. He has worked on deals across diversified industries such as healthcare, real estate, consumer, and logistics.

Anne Bagaipo

Marketing Specialist

Anne shapes the visual strategy behind our teasers, pitch decks, and marketing materials. With a strong eye for detail and design, she ensures our deal presentations are clear, credible, and compelling to buyers and investors.